Leading Internal and External Teams to Elevate Parker’s Platinum Jubilee Tribute
Parker Queen Elizabeth's Platinum Jubilee
Managed both internal design teams and an external consultancy to successfully deliver this prestigious project honoring Queen Elizabeth’s 70th year on the throne.
“Jacob’s superpower is leadership—he brings empathy, clarity, and unity to teams while celebrating their growth and success.”
— Dale Frye, Senior Manager
Expanding the Gel Pen Category with Award-Winning Innovation and Eco-Friendly Design
Sharpie SGel & Rollerball
While the original S·Gel was designed as I joined the team, I helped lead its expansion into premium variants—contributing to the development of the metal version and helping guide the early conception of the copper edition, which launched after my departure. We also introduced the idea of selling refills, reducing material use by 40% compared to a full pen.
// Credits: Newell Writing Team //
“Jacob embodies everything great about design—creative, collaborative, thoughtful, and deeply human. Working with him made me a better designer.”
— Marcel Souza, Principal Industrial Designer
Led Narrative-Driven Design to Elevate Parker’s High-End Writing Tools, Strengthening Premium Appeal and Brand Differentiation
Parker IM
This project for Parker IM centered on evoking the spirit of adventure through expressive illustration and a dynamic use of color and finish..
// Credits: Lead ID by Hanna Tsuhara //
“Jacob brings clarity, compassion, and strategy—supporting his team through challenges and driving growth with empathy and precision.”
— Hanna Tsuhara, Senior Industrial Designer
Led Global Teams to Deliver Parker’s Limited-Edition Duofold, Marking 100 Years of Excellence
100th Anniversary Parker Duofold
// Credits: Lead ID by Earle Cramer //
“Jacob’s storytelling instincts, design detail, and cross-functional leadership drive standout results. He elevates both the work and the people around him.”
— Helena Harrison, Senior Engineer
Redesigning a Legacy Product for the Smartphone Era
DYMO Letratag Mini Bluetooth Printer
// Credits: Lead ID by Hanna Tsuhara //
“I worked with Jacob for over 7 years at Newell and always respected his positivity, collaboration, and storytelling. He brings strength to every stage of design.”
— Allen Wong, Principal Industrial Designer
