Combined empathy, strategy, and design to create “Party Popper’s”—a new snack experience for dogs
Beggin’ Party Poppers
(Contributions: opportunity mapping, ethnographic research, design strategy and insight synthesis, new product innovation, design language and concept development, marketing strategy)
// Credits: Purina Design Team, Berry Plastics //
Jacob’s creative instincts, strategic design work, and magnetic personality have elevated our team and global output.
— Stephen Wurth, Director Shopper Insights Purina
Turned a packaging challenge into a novel toy-and-treat solution through strategic reframing.
Prototyping and testing led to a playful pig character that brings charm and engagement to the product.
Achieving the right rubber hardness took countless tests to perfect treat launch distance and timing.
The product’s story gained buzz via major media and social channels, leading to a strong initial sell-through.
Aimed to spark playful interaction between cats and owners; unlocking empathy-driven design and opening doors to future innovation.
Friskies Wobbler
(Contributions: ethnographic research, internal workshops with cross-functional teams, design strategy and insight synthesis, marketing strategy, new product innovation, design language and concept development, packaging design strategy)
// Credits: Purina Design Team //
“Jacob’s ability to shape bold ideas into elegant, functional design made him an invaluable partner on our most innovative work.”
— Paul Seal, Brand Director
Added a Second Handle to Make Carrying and Pouring Litter Simple and Stress-Free
Tidy Cats Easy Lift Jug
(Contributions: consumer ethnographies, concept development, grip detail design)
// Credits: Purina Design Team //
“Quick, curious, and thorough, Jacob tackles problems from all sides with a polished, design-driven approach and contagious energy.”
— Stephen Trammell, Brand Director
