Led the Industrial Design Team Through Final Phases of This Award-Winning Baby Collection, Delivering Innovative, Safe, Market-Ready Products

Graco SmartSense Collection

These first products are part of the SmartSense collection. Although the design work was already in progress when I joined the team, I provided leadership and guidance through the final development phases to help bring the collection to market. The collection won a Good Design award in 2024.

// Credits: Newell Baby Team //

“Jacob brings sharp design instincts and a team-first mindset that lifts both the work and the people around him.”

— Ellen Brown, R&D Manager

Spearheaded a Design Sprint Driving Faster Time-to-Market via Innovative Supplier Collaboration

Graco Table2Table Lux Highchair

Table2Table Lux: a functionally beautiful, wood-accented convertible high chair that blends versatility with elevated aesthetics.

// Credits: Newell Baby Team //

“An exceptional leader and communicator—Jacob combines creative and technical strengths with collaborative ease.”

— Melissa Alderman, Senior Brand Manager

Leading the Team to Solve Complex Challenges of Versatility, Compactness, and Stability

Graco Four-in-One Activity Bouncer

The Graco Four-in-One Activity Bouncer presented unique challenges in transformation, foldability, and its distinct base architecture.

// Credits: Newell Baby Team //

“In over a decade working with ID teams, I’ve rarely felt as heard and supported as I did with Jacob; He is a phenomenal ID manager.”

— Eric Lange, R&D Principal

Fast-tracked Effort to Spotlight Breakthrough 360° Swivel Wheel Design

Graco Premier Navia 360 wheel

This existing stroller was enhanced through a focused, fast-paced effort to highlight its innovative 360° wheel technology. Partnering closely with R&D, we refined the design to elevate and showcase the unique maneuverability feature.

// Credits: Newell Baby Team //

“His excellent communication skills, flexibility, and willingness to listen to input from various stakeholders makes him an ideal colleague to work alongside.”

— Melissa Alderman, Senior Brand Manager

Built Realistic Foam-core Mock Environments to Enhance Participant Engagement and Usability Insights

Prototype House